Discovery lays the foundation on which we build your marketing strategy. Before any marketing tactics are planned or executed it's necessary to discover the essence of your brand, your products, and your company. What is your brand promise? Who are your customers, and what are their needs? What are the unique benefits of your products or the unique benefits of doing business with you? What are your values, and how are they expressed through your products and through your organization?
“Discover” represents the research phase of the 4D process. In-depth interviews with you and your staff are designed to uncover hidden strengths and core competencies that have been taken for granted. We’ll take a hard look at the competition to uncover areas of weakness to be exploited, and we’ll explore the marketplace for opportunities and untapped customer groups.