Once we have an understanding of your organization, your brand, your products and your customers, we begin to develop plans. Plans to communicate your brand promise to your existing and future customers. With clear marketplace intelligence we’ll develop a segmentation strategy to identify key customer groups.
Finally we develop a message. A message that clearly communicates specific benefits to identified customer groups. Messages crafted to resonate with customers and trigger a positive emotional response – a response that will result in sales revenue for your business.
“Develop” is planning phase. This phase also incorporates a budgeting process to allocate resources for maximum impact. Tactical options are evaluated for effective communication of the message and efficient use of marketing resources.